Sunday, April 21, 2024
Media & TechSustainability

SEO; the most sustainable form of marketing

SEO is the most sustainable form of marketing. SEO is an investment in your website that will continue to pay off as long as you apply the SEO basics. SEO involves optimising your website for search engines so that you rank higher in search results. This means that when people type in relevant search terms, they will find your website faster. This leads to more visitors to your website, and ultimately more customers. In addition, SEO is a cost-effective marketing strategy, as it is relatively inexpensive to apply SEO, and it provides lasting returns. So SEO is the best choice if you are looking for a sustainable marketing strategy.

SEO Content

SEO content is a form of online writing that focuses on optimising web content for search engines. SEO stands for “search engine optimisation,” The purpose of SEO content, besides informing, persuading and entertaining the visitor, is to help search engines understand what a website is about. SEO content usually includes strategically placed keywords and other search engine-friendly elements, such as title tags and meta descriptions. SEO content can be used on website pages, blog posts, infographics, and even social media posts. If written well, SEO content can help boost website traffic and improve conversion rates. However, it is important to remember that SEO content should be written primarily for people; cramming a page full of keywords will not only put off readers, but search engines will also look right through it. As such, SEO content must therefore strike a balance between keywords and readability to be successful.


Link building is a process designed to improve a website’s SEO by increasing the number and quality of incoming links. Link building is only effective if it is done strategically and deliberately. Simply adding a large number of links can actually harm SEO, so it is important to focus on quality over quantity. One way to build high-quality links is to create content that is share-worthy and informative. When other websites link to your content, it signals to search engines that your site is a reliable source of information. Another effective link building strategy is to collaborate with other companies or influencers in your industry. For example, you could guest blog on another site or participate in a collaborative webinar or podcast. A Freelance SEO specialist can help you set up the best strategy, analyse websites and publish content. By working together, you can help promote each other’s businesses while building valuable relationships. Link building takes time and effort, but it can be a very effective way to improve SEO and drive traffic to your website.

SEO technique

Technical SEO is the practice of optimising a website to improve its ranking in search engines. It is a subset of SEO, which focuses on the technical aspects of a website that can affect its visibility in search engines. Technical SEO involves optimising the code, structure, and architecture of a site to make it easier for search engines to crawl and index the content. It also involves improving the speed and performance of a website to make it more user-friendly. Technical SEO is a complex and ever-changing area, but there are some basic best practices that all website owners should follow to improve their site’s ranking. By improving the technical aspects of their website, they can ensure that their site is more visible to both users and search engines, which can lead to more traffic and sales.

Search engine optimisation is one of the most sustainable forms of marketing. This is because it focuses on improving the findability and online visibility of your brand or business, leading to more visitors and conversions. In addition, search engine optimisation remains relatively inexpensive compared to other forms of online marketing. A Freelance SEO specialist can best help you with this.