The SED Media

Advance Digital Marketing Course Hyderabad

thesedmedia

Digital Marketing

  • what is digital Marketing ?
  • Digital Marketing Fundamentals
  • Traditional Marketing vs Digital Marketing
  • Digital Marketing Importance in any business
  • Digital Marketing Strategies
 

Website & Hosting

  • Why Website Importance in Digital Marketing?
  • website for business?
  • How & why website plays imporatant role in branding?
  • Power of a website in local marketing & world business?
  • Types of Websites
  • Strong Introduction to how to make websites?

1.Hosting Essentials

  • Windows Server vs Linux Server
  • Why Linux Server?
  • Hosting Variations
  • Shared vs Cloud vs Vps servers
  • Dynamic websites vs Static Websites
  • CMS Websites
  • Domain Registration & Domain Name servers
  • What is Web Hosting 
  • Name Server Installation
  • why only wordpress cms?
  • WordPress Mastery
  • wordpress.com vs wordpress.org
  • wordpress server installation

 2. Free Domain & hosting for Practice exclusive for SED Students

  • CPanel Basics & Essentials
  • Linking Domain & Hosting
  • Server Folder Routing & Basics
  • Creating Directory & Sub directory
  • Email Setup & Email Forwarding?
  • Domain Forwarding & Cross Domain Forwarding
 
the sed media

SEO

  • Whai is SEO (Search Engine Optimization )?
  • SEO Anatomy
  • What is Search Engine? & How it Works?
  • Different kinds of Search Engines?
  • Google & Other List of Search Engines?
  • How is SEO important in Digital Marketing?
  • How is search engine important for business, brands & companies?
  • How does search engine works?
  • Search algorithm updates Google Panda, Penguin, Humming Bird updates & others
  • Difference between SEO, SEM, SMO & SMM (Introduction)
  • SERP & Snippets
  • Rich Snippets & seo
  • Benefits of SEO?
  • SEO Types?
  • White , Black & Grey Hat SEO
 

On Page Optimization – SEO

  • SEO Importance
  • Google Guidelines & What Matt Cutts say about SEO
  • On Page Seo Techniques
  • TITLE, Description & Meta Tags Optimization
  • is Meta Tags working?
  • what is url & url Optimisation
  • how to Research for Perfect Title, Description & meta tags Optimization
  • Boosting title with Modifiers
  • Content Writing Techniques & Ideas
  • What google & bing says about content
  • Website Content Format “Search Engines Loves Content”
  • Heading Optimization H1, H2, H3, H4, H5, H6
  • content modification according to seo principles
  • What is Keyword Density / Relevancy , Proximity & Prominence
  • keyword anchor text , keyword phrases & LSI Keyword Implementation
  • What are Links in SEO(Introduction)
  • Importance of Anchor Links
  • Internal & External Links
  • Do Follow & No Follow Links
  • Deep Links / Link Juice , Navigation with Proper Format
  • Dead Links / broken Links
 
seo

Breadcrumb Link Optimization

Images Optimization

  • Types of Images
  • Image Optimization Techniques
  • Raw Image Name
  • Title & Atl tags for images
  • Image Compression Techniques

What is Sitemaps?

  • Xml sitemaps vs html sitemaps
  • sitemaps creation – manual & auto
  • Sitemaps Optimization

What is Robot.txt

  • Different types of Search Bots (Robots)
  • why Robot.txt & its importance
  • Allow & Blocking the bots with robot.txt
  • Robot Validation
  • What is URL Redirection?
  • Why URL redirection?
  • Types of URL Redirection?
  • URL Redirecting Techniques
  • 301 & 302 Redirection
  • 301 redirection(canonical)

What is Canonical URL ?

  • Link Types & Canonicalization
  • Canonical url vs other urls
  • Choosing proper Canonical URL for website

What is Schema.org

  • why to use schema & where to use it?
  • Rich Snippets
  • Proper usage of rich snippets for blog, business, shopping, arts, articles & more..

What is .htaccess?

  • .htaccess creation manual & auto
  • .htaccess error

What is Favicon

  • favicon sizes & portability
  • logo vs favicon
  • favicon implementation for website

Google Analytics code Integration / installation

Google webmasters

gzip & gzip compression

 

OFF Page Optimization – SEO

  • What is Offpage Optimization
  • OFF Page SEO or Link Building
  • Link Building Strategies
  • Types of Link Building
  • Do’s & Dont’s with Link Building
  • White Hat, Black Hat & Grey Hat Link Building

One Way link building & 2 Way Link Building (Reciprocal link)

  • Link Building Tactics
  • What is PA, DA, PR , Trust Flow & Citation Flow
  • What is WYSIWYG
  • Web 2.0 Blogs
  • URL Submission to Google & Bing
  • Sitemap Submission to google & bing
  • Google Webmaster Tools & Bing Web Master Tools
  • Google Webmaster Tools Setup
  • Bing Webmasters Tools Setup
  • Rss Feeds Creation & Submission
  • Profile Creations (Social & Others)
  • Url Shortenining Techniques
  • Email Listing
  • QA & wiki
  • Classified sites(Local & International)
  • Events & Local Business Listings
  • Search Engine Searching techniques with desired keywords
  • Playing with search operators
  • Guest Blogging
  • Social Bookmarking
  • Social Networking
  • Article Submission
  • Press Release Creating & Distributing
  • Image Sharing (Normal , Gifs & Infographic)
  • Directory Submissions to Local & other networks
  • File Sharing Sites(Doc’s, Xls, Text , PDf)
  • Podcasting : Video & Audio ( Optimization & Sharing )
  • Commenting System & Syndication Tools
  • Blog Commenting & optimising to seo

      Link pruning process and Disavow Tool

  • How to Use Google’s Disavow Tool Correctly
  • 2 Tier , 3 Tier & Link wheel building
  • Analysing & Monitoring Backlinks
  • How to Index Created Backlinks & Indexing Tools
  • Pinging Tools & How to ping url for more keywords

Search Engine Marketing – SEM

  • Online Advertising
  • Advertising Networks
  • Social Media & Search Engine Marketing Overview
  • Google & Bing Advertising

Introduction to Paid Marketing

  • Publisher & Advertiser
  • Google Ads & Bing Ads
  • Google AdWords(Ads) basics & account setup
  • Adwords Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology

Billing & Payment Setup

  • Campaign ? & Campaign Tree Flow ?

Types of Campaigns

  • Sales &  Leads
  • Website Traffic
  • Product & Brand Consideration
  • Brand Awareness & Reach
  • App Promotion
  • Campiagn without Goal
  • Search Campiagn
  • Search & Display Campiagn
  • Video Marketing & video Campiagn
  • Mobile Apps Marketing
  • Shopping Campaigns
  • Dynamic search campaigns
  • Display Ads Campaigns
  • Remarketing campaigns
 

PPC (Pay Per Clip) Campaign Setup

  • PPC Live Examples & PPC networks
  • Location Targeting Ads
  • Language Settings for Ads
  • Google Partners & Google Partner sites list
  • Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation
  • What are AdGroups
  • AdGroups and Keywords setup
  • Bidding Amount strategies

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Case Studies & Live Examples
  • Offline & Call Conversion Tracking
  • Website Conversion Tracking
  • App Conversion Tracking
  • Implementation Conversion Tracking
  • ROI & Analyzing Conversion Reports

Ad Rank & Quality Score

  • What is AdRank & Quality Score
  • What is Ads Auction
  • What is Ad Rank
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • CTR, CPC , CPV & CPL
  • What is Actual CPC & Types of cpc’s?
  • Improving the CTR
  • How QS affects the Cost?
  • Bidding Strategies
  • How to improve Quality Score & Quality Score Optimization
  • Ad Formats & Ad Extensions
  • Google Ads (Google AdWords) tools
  • AdWords MCC Account & AdWords Editor Tool

Ad Extensions Overview

  • Types of Ad Extensions & Importance
  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extension

Bing Ads vs Google Ads

  • What is Bing Advertising(Ads)
  • Bing Webmasters vs Google Webmasters
  • Why Bing Ads
  • Bing Ads Account Setup ,Creation, Billing & Payment
  • Types of Campaigns
  • Creating a Campaign with Discount Offers
  • Bidding Strategies & Budget Settings
  • Location Targeting 
  • Types of Ads & Extension
  • Conversion Tracking
  • Importing Google Ads Campaign
  • Reporting and Analysis

 

Google Adwords Express
  • What is Google Ads Express
  • Why Google Ads Express
  • Benefits of Ads Express
Google My Business Account Setup & More…
 

Social Media Marketing

  • Why Social Media?
  • Introduction to Social Media Marketing 
  • Social Media vs Social Networks Vs Social Bookmarking
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM)
  • Social Media Uses & Statistics

Best 5 Social Media Platforms 

Facebook Marketing

  • Why Facebook
  • Facebook Profile Setup
  • Profile vs Page
  • Designing : FB Cover Photo, Profile Picture & Business Page
  • Facebook Business Page Setup
  • How to Increase Likes, Shares & Facebook Fans(Profile & Page)
  • Facebook Post Types (TEXT, Image, GIF’s  & Video)
  • Facebook Posts Scheduling
  • Examples of Facebook Posts
  • Facebook Insights
  • Facebook Groups
  • Facebook Group Custom URL Claiming
  • Facebook Apps creation

Facebook Advertising

  • What is Facebook Advertising
  • Facebook Ads Importance
  • Facebook Ads vs CPC Networks
  • Facebook & Instagram Advertisement 
  • How to Design Facebook Ads
  • Facebook AD Sizes
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings
 

Instagram Marketing

  •  Instagram Profile Creation
  • Instagram Profile vs Instagram Business Profile
  • Instagram Business Profile Creations
  • Instagram Tactics & Insights
  • Instagram Post Types & Sizes
  • Posts &  Stories 
  •  IGTV 
  • IGTV Posting  
  • Memes or Posts
  • Linking Facebook with Instagram
  • Importance of Hashtags 
  • Posts & Memes Creation
  • Instagram Manual Profile Boards for Business
  •  Instagram Mobile APP vs Instagram Desktop
  • Instagram Posting Posts from Desktop
  • Instagram Advertisement
  •  Facebook & Instagram Ads
  • Running Ads on Instagram
  • Ads Reports & More Tools

Twitter marketing

  • Why Twitter?
  • Twitter Profile Creation
  • Twitter Post Formats & Sizes
  • Twitter Graphic Designing & Limits
  • Twitter Profile & Header Creation
  • Twitter For Business
  • Twitter URL Claim 
  • Twitter Settings 
  • Importance of Twitter Bio 
  • Hashtags
  • Twitter Hashtag Trends
  • Own Hashtags vs Trending Hashtags
  •  User Engagement & Metrics
  • Twitter Analytics & Tools

Twitter Advertising

  • Why Twitter Ads?
  • Top Twitter Brands Case Studies?
  • Promoting Tweets
  • Making Viral Trends
  • Objectives in Twitter Ads
  • Custom Audience Targeting
  • Using Hashtags Targeting 
  • Creating Ads
  • Payment & Budget Settings
  • Bid Settings
  • Analytics & Tracking
  • Re-Marketing Strategy &  Report Analysis 

Linkedin Marketing

  • Why Linkedin?
  • Linkedin for Professionals & Jobs Only?
  • Importance of Linkedin 
  • Inkedin Profile Creation & Optimising with Skills & Qualification
  • Linkedin Post Types & Formats
  • Linkedin Hashtags
  • Linkedin Content Posts Importance
  • Linkedin For Business
  • Linkedin Page Creation & Posting
  • Linkedin Company Page vs Linkedin Profile 
  • Linkedin Groups
  •  Linkedin Profile Tagging
  • Linkedin Advertising
  • Linkedin Campaign Manager 
  • Linkedin AD Types
  • Linkedin Sponsored Content, Sponsored InMail and Text Ads.
  •  Display & Video Ads
  • Targeting Custom Profile Audience, Skills & More
  • Ad Budget & Billing
  • Running Ads & Reporting
 

Pinterest Marketing

  • Why Pinterest?
  • Pinterest Tour
  • Is Pinterest only for Graphic Designers?
  • How to Post In Pinterest?
  • Pinterest Postings
  • Images , Large Images & Inforgraphics 
  • Why Big Brands Use Pinterest ?
  • Pinterest Profile Creation
  • Pinterest Profile vs Business
  • What are Pins & Boards in Pinterest
  • Pinterest Pins & Postings
  • Pinterest Boards  & Using Hashtags 
  • How Create Custom Boards from Other Pins
  • How to grow viral traffic from pinterest pins
  • Pinterest traffic to Blogs / Profiles/ Videos & more..
  • Pinterest Integration in Websites & Micro Blogs 
  • Pinterest Advertising 
  •  Pinterest Business Account Setup
  •  Pins Promotions to Target Audience 
  •  Bidding & Paymets
  • Pinterest Pins Ad- setup & Running
  • Analysis & Reporting
  

Quora Marketing

  • Why Quora ?
  • Quora Mobile & desktop Tour
  • Quora Full Profile Setup & Account Policies
  • why & How to follow topics in Quora
  • Quora Questions Asking & Answering 
  • Custom & Target Profiles to Follow
  • User Engagement & Requirement
  • Increasing Quora Followers
  • Postings In Quora (Images, Links & Gifs)
  • Quora Blog Creations
  • Quora Analytics
  • Quora Monitization
  • Quora Business Page Setup
  • Quora Business Page vs Profile vs Quora Blog
  • business answers to business questions
  • Advertising on Quora
  • Types of Marketing Campiagns in Quora 
  • AD Biddings
  • Quora Payment Method & Billing
  • Quora Reports & Analysis

Social Media Automation

  • Why Social Media Automation Tools?
  • Importance of Automation
  • Available Social Media Automation Tools
  • Scheduling & Bulk Scheduling
  • Twitter Automation
  • Facebook Automation
  • Two Step Instagram Automation
  • Buffer, Hootsuite, Social Pilot , Meet Edgar, Agora Pulse & More
  •  IFTTT
  •  Buffer App Tour
  • Social Pilot Tour
  • Postings, Scheduling & Bulk Scheduling
  • Custom Reports & White Label Reports Generations
  • Important Plugins & Softwares

Email Marketing Course

  • Why Email Marketing ?
  • Why not Gmail, outlook and more email providers..
  • Intro to Email Automation Tools
  • Email Marketing Basics 
  • Email Marketing with MailChimp
  • Overview Mail Chimp, Aweber, Coverkit, Constant Contact, Drip & Sendin Blue & more
  • Mailchimp Email Marketing 
  • Sign up for MailChimp
  • Choosing a Mailchimp Free Account & Paid Plan 
  • New Audience Management in Mailchimp 
  • Mailchimp Groups, Segments, and Tags 
  • Lead Capture Forms and Mailchimp Integrations 
  • Mailchimp Campaign Creation
  • Creating an Ad in Mailchimp
  • Create a Landing Page in Mailchimp
  • Create a Signup Form & Pop-Up Forms
  • Mailchimp Email Automation
  • How does Email Automation Work?
  • Adding Admins & Marketers
  • Lead Generation Services & Types of Leads 
  • A / B Split Testing Campaigns in MailChimp  
  • Mailchimp : Facebook Integration

Mobile Marketing

  • Why Mobile Marketing ?
  • Overview of Mobile Marketing
  • Is Custom Mobile Website mandatory for Any website?
  • Mobile Apps
  • Mobile Advertising
  • ASO (App Store Optimization ) Fundas
  •  Bulk SMS 
  • SMS Marketing
  • Money Making On Mobile Apps

e-Commerce & Affiliate Marketing

  • Why Affiliate Marketing ?
  • What is eCommerce Marketing
  • Affiliate vs eCommerce Marketing
  • Overview of eCommerce Marketing
  • eCommerce Live Sceneories 
  • Affiliate Marketing Overview
  • Affiliate Marketing Sites
  • Make Money With Top Brands Like Amazon, Flipkart, Bangood, Myntra, Ajio
  • CJ, Share A Sale, JvZoo
  • eCommerce Blog with Affiliate Products
  • Top Secrets of Affiliate Marketing 

Inbound Marketing & ORM 

  • Why Inbound  Marketing ?
  • What is ORM
  •  Inbound Marketing Concepts & Examples
  •  Inbound Marketing Strategies
  •  The Best Landing Page Techniques 
  • CRM & CRM Tools
  •  Online Reputation Importance
  • Why & How to Increase ORM?
  •  Building Brands & Case Studies
  • ORM Tools & Startegies
  • ORM Maximum & Best Results in Search Engines
  •  Building ORM with Social Media Networks
 

Free Lancing Projects & Online Money Making 

  • How to make money online
  • Free lancing digital projects
  • How to Handle Realtime Projects
  •  Adsense & Other Monitization Platforms
  • Payment Gateway For eCommerce
  • Smart way of money making
  • 10+ Free Lancing Best websites
  • Fiverr, Upwork, Freelancer & more.. 
  • Online Money Making Tips 
  •  Paid Services for Free & More..

Start Your Carrier in Digital Marketing and Became a Digital Marketer with The SED Media

Fun with 30+ Real-time  Software Tools & More…

Call Immediately : 

040 – 24035506, +919908871872
+919629779123